Din handlekurv er tom
Dennis brings an extensive industrial background and more than 30 years of experience from senior positions within ABB. He has held several leadership roles within the group, most recently as CEO of ABB Sweden and Vice President of ABB Robotics & Discrete Automation in the Nordics. He has broad experience in leading complex organizations and driving change and profitable growth.
– We are very pleased to welcome Dennis to Ahlsell. With his extensive experience and inclusive leadership, he will play an important role in our continued development in Sweden and in executing our 2030 strategy, says Claes Seldeby, President and CEO of Ahlsell.
Ahlsell’s 2030 strategy aims to increase customer value and drive profitable growth, thereby strengthening its position as a leading multi-vertical specialist distributor. This includes initiatives within the offering, digitalization, and sustainability. With his experience of leading operations in both Nordic and international environments, Dennis will play a central role in this work.
– Ahlsell is a strong company with a clear position and an exciting journey ahead. I look forward to working with the organization to take the next steps in our development and continue to strengthen our business and customer offering, says Dennis Helfridsson.
Daniel Snöman, acting CEO of Ahlsell Sweden, will in connection with this return to his role as Division Director.
For more information please contact:
Weronica Nilsson, Head of Communication Ahlsell AB
+46 10 471 19 00, weronica.nilsson@ahlsell.se
Press release Stockholm, 2026-04-13
About Ahlsell
Ahlsell is the leading B2B industrial distributor of technical products in the Nordics serving a broad customer base across industry, infrastructure and installation. As a multi-vertical specialist, the company has an annual turnover of around SEK 50 billion and operates with more than 7,000 employees, 300 branches, and a well-established digital platform. Ahlsell delivers on its customer promise – to make it easier to be professional – every day, while also being a leader in sustainability with a clear vision to build a more sustainable society. Learn more at: ahlsellgroup.com
